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Justin Timberlake and Ben Affleck will head to Vegas in September to advertise their new poker movie "Runner Runner".
The new poker flick will delve into the arena of online poker, with Affleck playing a web based gambling tycoon in Costa Rica who's confronted by Timberlake, an angry customer who feels he's been cheated. Affleck eventually takes Timberlake under his wing and introduces him to the fine details of online gambling, with a hearty dose of drama and suspense thrown in.
While the actual world of online gambling is basically boring and company -- with many online gambling firms publicly traded on major exchanges and run similar to any major corporation -- the film loosely draws on some high-profile cases of shady online operations to create a murky, dangerous world that's more fiction than fact.
Caesars Palace will host a red carpet affair with Timberlake, Affleck, and other stars in attendance for the movie premiere however the casino could have mixed feelings in regards to the whole affair, especially so far as the movie insinuating that online gambling sites aren't always trustworthy.
Caesars is within the technique of launching its own legal online poker room for Nevada residents under the WSOP brand, trying to join Ultimate Poker as one of the most first legal U.S. online gambling sites. Nevada and New Jersey have both passed laws prior to now year legalizing online gambling sites for state residents, with other states prone to jowithin them in the following few years so far as rolling out poker and casino games to residents.
Casinos are desperate to tap right into a new revenue stream to spice up their gaming revenues. Some analysts project that the legal online gambling market could grow to a $10 billion a year industry by 2017, which might still be small potatoes for the most important casinos but any new gambling revenues are welcome as competition has increased both worldwide and within the U.S. for each gambling dollar spent.
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