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So you’ve invented a brand new casino table game! Right for you. Now what? You’ve got some work cut out for yourself. Fifty years ago the typical casino in Nevada had about 200 slot machines, 20 table games, and bingo or keno. Craps, roulette, blackjack, baccarat and the big-6-wheel were the preferred games, and that’s how it stayed until the 1990’s when Progressive Games, Inc. brought Caribbean Poker to the casino market.
Caribbean Poker was the primary new table game to reach success, and the market was excellent for it for a variety of reasons. Firstly, new gaming regions were opening in different new states, and secondly, the sport played at the booming success of video poker, by offering a facet bet with an enormous jackpot (sometimes as much as $250,000) for a royal flush. The timing was perfect, and the sport odds were good for casinos and players.
Today, the sport is owned by SHFL Entertainment, which was formerly Shuffle Master. SHFL also owns Let-it-Ride, Blackjack Switch, Casino War, and the ever-popular Three-Card-Poker (oh, and naturally they dominate the automated shuffler market, too). So, a brand new casino table game inventor has some heavy competition.
The First Step for a brand new Casino Table Game
So, you’ve managed to take your idea to paper, and now that you've got devised the entire rules on your new casino table game, your first must be to get some friends to check out it out and provides it a test drive. Like your first introduction of the sport to a casino manager goes to be, you’ve got about half-a-minute to provide an explanation for it on your friends and get them into action. For those who can’t get their attention and explain the sport in 30-seconds, you’re not ready for the primary step.
That may sound harsh, but players, dealers, and casino managers must be in a position to grasp the sport in no time. Example: blackjack table game – each player and the dealer get 2 cards to start out. You draw additional cards to get as with reference to 21 without going over and the top hand wins even money, ties are a push, and Should you get a ten-card and an ace as your first two cards, that’s called blackjack, and also you win one and a half times your bet. Alright, let’s get some chips. Now explain your game like that. In the event you can’t, you can also want to work at the rules. Keep it simple. Remember that slots are more popular now than table games.
What’s the home Edge?
That’s going to be a large a part of your game's success. The casino won’t back your game in the event that they don’t make enough money, and the players won’t flock to it if the chances are too high. The chances at blackjack are about 1 to two percent for the house, dependent on the players’ ability. In turn, the casino holds about 12 percent of all money exchanged for chips. That’s low. Roulette with a nil and double zero had a home fringe of over 5 percent, and the casino holds about 25 percent of all money exchanged for chips. That’s high. Get your game somewhere within the middle and you’ll do fine. Don’t know the percentages? Hire a mathematician to get the precise odds, after which run 10 million hand trials via computer. A hold of 20 percent can be great.
Once you’ve met those two criteria (obviously the sport has to have some play appeal – it needs to be fun and exciting), you’ll want to hire a patent attorney. In step with Roy Ritner, Jr., the inventor of Shanghai Poker, the patent search is a protracted process and will cost up to $10,000 or more. Within the meantime, you’ve got to start on marketing.
Marketing New Casino Table Games
Before entering a casino to take a look at and meet with an executive about your game, you'll need (at the least) computer analysis of the sport results for those 10 million hands of play, neatly placed in a pleasant binder of a few type to depart together with your potential client. You’ll also need a variety of well thought-out, professionally produced, flyers for the sport. These must also include table signs, rules of play, and a colour copy of your table game layout. A REALLY PERFECT PowerPoint or YouTube video is a large help, but keep it short and to the point, showing odds, ease of play, and the way quickly the common dealer can master the game.
What you're on the lookout for is a casino so they can perform a field trial of your game. In Nevada, you’ll want to fill out a slew of paperwork with the Gaming Control Board, post several fees, wait as much as a year for review, after which the sector trial can start. What the casino gives up is their time, casino space, and respect, if the product is a flop. In exchange, they’ll try the sport for as much as 30 days, keep all profits, and expect a very good monthly rate from you must they choose to keep your game in action whether it is licensed. Are you prepared? Trial review fees will also be under $10,000.
When Derek Webb, inventor of Three-Card-Poker was marketing his game, he tried several jurisdiction before managing his first field trial in Mississippi. Smaller markets usually are easier to acquire a trial, and each state has different rules and charges for trials. You’ll spend numerous time at the phone. You’ll also need to spend time at gaming conventions. There are several once a year around the country, but none compares to G2E, the worldwide Gaming Expo on the Las Vegas Convention Center.
Beating the Competition
Of course you’ll must bear in mind what Roy Ritner, Jr. has to mention: “The competition is fierce. There are actually hundreds of games which were approved, but just a tiny fraction of recent casino table games make it to casino floors.” Ritner should know, his father was an original Las Vegas casino owner.
Ritner’s Shanghai Poker has had several field trials and a few success at properties just like the Commerce Casino in California and the Palace Station casino in Las Vegas. The goal is to be confident, be sure that your patent is clear, make certain your game is straightforward to understand, fun to play, and straightforward for live dealers to address. Then, you simply should be persistent. For many inventors, the trouble might be a huge disappointment since the success rate is so low, and the expense so high.
Of course there's also an ideal upside, as Ritner explains, “One success is worth a life of royalties, because a successful game with about 200 tables in casinos might be worth over $2 million a year in licensing fees.” That’s a large apple to shoot for, and there is a new marketplace for online casino table games! Expect to spend $25,000 just getting your patent search, math and simulations, and a few marketing materials done. After that, it’s not tough to spend another $75,000 on travel expenses, convention fees, licensing fees, and legal fees. Better of luck!
Read More... [Source: About.com Casino Gambling: What's Hot Now]
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